{"id":23962,"date":"2025-02-24T07:03:49","date_gmt":"2025-02-24T07:03:49","guid":{"rendered":"https:\/\/talenom.com\/fi-fi\/?p=23962"},"modified":"2026-04-15T09:59:22","modified_gmt":"2026-04-15T09:59:22","slug":"talenom-pk-yritysbarometri-2-25","status":"publish","type":"post","link":"https:\/\/talenom.com\/fi-fi\/blog\/barometri\/talenom-pk-yritysbarometri-2-25\/","title":{"rendered":"Talenom pk-yritysbarometri 2\/25"},"content":{"rendered":"\n<p><strong>Pk-yritysten liikevaihto supistui joulukuussa -6,00 %:<\/strong><\/p>\n\n\n\n<p><strong>\u201cHengityst\u00e4 ei kannata pid\u00e4tt\u00e4\u00e4 \u2013 nyt tarvitaan rohkeita kannustimia\u201d<\/strong><\/p>\n\n\n\n<p>Pk-sektorin liikevaihto supistui joulukuussa -6,00 % vuoden takaiseen verrattuna. Kolmen edellisen kuukauden (loka\u2013joulukuu) keskim\u00e4\u00e4r\u00e4inen liikevaihdon kehitys oli -0,63 %.<\/p>\n\n\n\n<p>Liikevaihto kasvoi loka\u2013joulukuussa vuoden takaiseen verrattuna rakentamisessa +2,57 %. Kaikilla muilla pk-sektorin merkitt\u00e4vist\u00e4 toimialoista liikevaihto supistui: kaupan alalla -5,44 %, palveluissa -0,08 % ja teollisuudessa -0,57 %.<\/p>\n\n\n\n<p>Talenomin seuraamista maakunnista liikevaihto supistui loka\u2013joulukuussa Uudellamaalla -2,21 %, Pirkanmaalla -0,93 % ja Pohjois-Pohjanmaalla -4,03 %.<\/p>\n\n\n\n<p><em>\u201cVuoden 2024 viimeinen nelj\u00e4nnes ei tuonut viel\u00e4 mukanaan odotettua kasvupyr\u00e4hdyst\u00e4. Harmillisesti joulukuun heikot lukemat sinet\u00f6iv\u00e4t my\u00f6s pk-sektorin koko vuoden keskim\u00e4\u00e4r\u00e4isen liikevaihdon kehityksen -0,50 % negatiiviseksi vuoteen 2023 verrattuna.<\/em><\/p>\n\n\n\n<p><em>T\u00e4ll\u00e4 hetkell\u00e4 poliitikot ja elinkeinoel\u00e4m\u00e4n p\u00e4\u00e4tt\u00e4j\u00e4t Suomessa sek\u00e4 muualla Euroopassa seuraavat tarkasti maailmantilanteen kehittymist\u00e4. Pitk\u00e4\u00e4n jatkuneelle ep\u00e4varmuudelle kaivataan loppua, ja erityisesti pk-yritysten kannalta on t\u00e4rke\u00e4\u00e4, ett\u00e4 kasvuun luodaan vahvat kannustimet. Hengityst\u00e4 ei kannata pid\u00e4tt\u00e4\u00e4 \u2013 hallituksen kannattaa vied\u00e4 suunnitelmansa k\u00e4yt\u00e4nt\u00f6\u00f6n ja laskea marginaalivero alle 50 % kaikissa tuloluokissa. Se jos mik\u00e4 toisi v\u00e4lit\u00f6nt\u00e4 kasvua ja vahvistaisi yritt\u00e4jyyden edellytyksi\u00e4 Suomessa.<\/em><\/p>\n\n\n\n<p><em>Kasvun vuosi 2025 syntyy yritt\u00e4m\u00e4ll\u00e4 ja ahkeruudella, mutta my\u00f6s oikeilla p\u00e4\u00e4t\u00f6ksill\u00e4\u201d, <\/em>Talenomin toimitusjohtaja <strong>Otto-Pekka Huhtala<\/strong> toteaa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaikki pk-yritykset<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-1024x708.png\" alt=\"\" class=\"wp-image-23963\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rakentaminen<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-2-1024x708.png\" alt=\"\" class=\"wp-image-23965\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-2-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-2-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-2-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-2.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kauppa<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-3-1024x708.png\" alt=\"\" class=\"wp-image-23966\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-3-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-3-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-3-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-3.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Palvelut<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-4-1024x708.png\" alt=\"\" class=\"wp-image-23967\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-4-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-4-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-4-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-4.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Teollisuus<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-5-1024x708.png\" alt=\"\" class=\"wp-image-23968\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-5-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-5-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-5-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-5.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Uusimaa<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-6-1024x708.png\" alt=\"\" class=\"wp-image-23969\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-6-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-6-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-6-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-6.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pirkanmaa<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-7-1024x708.png\" alt=\"\" class=\"wp-image-23970\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-7-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-7-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-7-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-7.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pohjois-Pohjanmaa<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-8-1024x708.png\" alt=\"\" class=\"wp-image-23971\" srcset=\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-8-1024x708.png 1024w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-8-300x207.png 300w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-8-768x531.png 768w, https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2025\/02\/image-8.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Talenomin barometri tarjoaa tietoa kotimaisen pk-yrityskent\u00e4n ja toimialojen suhdannevaihteluista yritysten ja tiedotusv\u00e4lineiden k\u00e4ytt\u00f6\u00f6n.<\/p>\n","protected":false},"author":31,"featured_media":9266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[100],"tags":[124,399,401,120],"coauthors":[1736],"class_list":["post-23962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barometri","tag-barometri","tag-pk-yrittaja","tag-pk-yritys","tag-talenom-uutiset"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Talenom pk-yritysbarometri 2\/25 - Talenom Tilitoimisto<\/title>\n<meta name=\"description\" content=\"Talenomin barometri tarjoaa tietoa kotimaisen pk-yrityskent\u00e4n ja toimialojen suhdannevaihteluista yritysten ja tiedotusv\u00e4lineiden k\u00e4ytt\u00f6\u00f6n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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yritysbarometri\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/talenom.com\/fi-fi\/#website\",\"url\":\"https:\/\/talenom.com\/fi-fi\/\",\"name\":\"Talenom\",\"description\":\"Talenom.com\",\"publisher\":{\"@id\":\"https:\/\/talenom.com\/fi-fi\/#organization\"},\"alternateName\":\"Talenom\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/talenom.com\/fi-fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/talenom.com\/fi-fi\/#organization\",\"name\":\"Talenom\",\"url\":\"https:\/\/talenom.com\/fi-fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/talenom.com\/fi-fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2022\/12\/logo.svg\",\"contentUrl\":\"https:\/\/talenom.com\/fi-fi\/wp-content\/uploads\/sites\/2\/2022\/12\/logo.svg\",\"width\":326,\"height\":49,\"caption\":\"Talenom\"},\"image\":{\"@id\":\"https:\/\/talenom.com\/fi-fi\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/talenom.com\/fi-fi\/#\/schema\/person\/1e0ee4949f02139f96bfa6d4712d9455\",\"name\":\"Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/talenom.com\/fi-fi\/#\/schema\/person\/image\/30cc53b29ce290e5bf28a0c80b402ec8\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cb944ada60798ef78fe30bd2452a545?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cb944ada60798ef78fe30bd2452a545?s=96&d=mm&r=g\",\"caption\":\"Author\"}}]}<\/script>\n<!-- 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